The world’s first
lifestyle-based insurance


InsureApp is a SaaS platform that offers a revolutionary approach to customer engagement for the insurance industry. We blend with our user’s lifestyle-patterns and adapt interactions and insurance products to their real-time needs.

We recon that the insurance industry is so far institutionalized that the gap with the consumer has never been bigger. Products are designed based on groups and therefore never match the needs of an individual or on a real-time basis.

Despite all, we agree insurance is a necessity for economical and social movement and that’s why we are determined to revolutionize it.

How it works

InsureApp’s revolutionary approach to customer engagement is part of a three-layered SaaS platform which enables insurers to white label our technology in their own proposition.

Layer 1 – Profiling: By fusing and interpreting data gathered from smartphone sensors, IoT devices and/or services we contextualize human behavior. Based on this we generate user profiles and segments and are able to detect real-time events.

Layer 2 – Engagement: Our second layer handles the automated engagement, interaction and retention with the user (coaching or commercial). These are personalized, multichannel notifications (mobile, web, email and/or devices) based on real-time events and lifestyle-patterns.

Layer 3 – Insurance: Our third and final layer handles the customization and personalization of insurance products. This can include actuarial models, dynamic pricing or pricing based on machine learning, comparison and instant coverage (which enables on-demand insurance based on ad-hoc and contextual needs).


Our possibilities are endless and wide spread over all insurance categories:


Car Insurance

  • Auto UBI & driver coaching leveraging driver profiling
  • From pay-as-you-drive to pay-how-you-drive

On-demand insurance

  • Contextual insurance based on ad-hoc needs

Home insurance & Assisted living

  • Home activity monitoring & real-time risk prevention
  • Assisted living & anomaly detection/alerts

Health insurance

  • Health Insurance premiums based on healthy lifestyle
  • Well-being monitoring & coaching

Life insurance & Pension

  • Personalised Life and Financial planning
  • Based on automatically detected lifestyle-patterns and life events


Feel free to test the possibilities of our platform using our showcase app. It is currently available in the AppStore and will soon be available in the Google PlayStore.

Leave your name and email address to stay informed.

Investor relations

Are you interested in becoming a partner or do you want to support us on our quest towards world domination, please drop us an email at

Visiting address
Newtonbaan 3
3439 NK Nieuwegein
The Netherlands

Postal address
P.O. Box 1006
3430 BA Nieuwegein
The Netherlands

Awards, Nominations & Conferences: