The world’s first
lifestyle-based insurance


The InsureApp platform offers a revolutionary approach to customer engagement. We blend with our user’s lifestyle-patterns and adapt interactions and insurance products to their real-time needs. InsureApp can be integrated into any app and can be applied in any industry. From Financial Services to Utilities, Telco’s and Retail.

The platform offers out-of-the-box solutions such as, Lifestyle & Health analytics, On-demand analytics, Pay-How-You-Drive analytics and Financial (PSD2) analytics. Relevant for all insurance categories, from Motor, Health, Travel and Home Insurances to Life.

Finally, you can also leverage the user insights and lifestyle patterns generated by the platform to improve your own offering, proposition or to create a new revenue stream.

How it works

InsureApp’s revolutionary approach to customer engagement is part of a three-layered SaaS platform which enables anybody to white label our technology in their own proposition.

Layer 1 – Profiling: By fusing and interpreting data gathered from smartphone sensors, IoT devices and/or services we contextualize human behavior. Based on this we generate user profiles and segments and are able to detect and predict real-time events.

Layer 2 – Engagement: Our second layer handles the automated engagement, interaction and retention with the user (coaching or commercial). These are personalized, multichannel notifications (mobile, web, email and/or devices) based on real-time events and lifestyle-patterns.

Layer 3 – Insurance: Our third and final layer handles the customization and personalization of insurance products. This includes out-of-the-box functionality such as, On-demand insurance, Health wearable integration and Pay-How-You-Drive. The platform includes actuarial models, dynamic pricing or pricing based on machine learning, comparison and instant coverage.


The InsureApp platform offers different out-of-the-box solutions, such as:

Lifestyle & Health analytics

  • Social activity, Physical activity & Work-Life Balance
  • In-depth Health analytics (eg. heart rate, acute stress & sleep stages)
  • Well-being monitoring & coaching

On-demand analytics

  • Offer contextual insurances based on ad-hoc needs
  • Fully automated and adjusted to an individual’s lifestyle pattern

Pay-How-You-Drive Insurance functionality

  • Car UBI & driver coaching
  • Dynamic pricing mechanism
  • Proven actuarial model

Financial (PSD2) analytics

  • Generating relevant context from financial transactions
  • Automated engagement for financial coaching


InsureApp can be integrated into any app and can be applied in any industry. From Financial Services to Utilities, Telco’s and Retail. Offer relevant in-app insurances based on your user’s lifestyle patterns.


Feel free to test the possibilities of our platform using our showcase app. It is currently available in the AppStore and in the Google PlayStore.

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Investor relations

Are you interested in becoming a partner or do you want to support us on our quest towards world domination, please drop us an email at

Visiting address
Newtonbaan 3
3439 NK Nieuwegein
The Netherlands

Postal address
P.O. Box 1006
3430 BA Nieuwegein
The Netherlands

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